Novus
Revealing human values behind hard facts

Novus, the strategic market research company, wanted to show what their core business really is. When you carry out a survey the raw data you first get are just numbers. It is only when you really analyze the answers that you start understanding the people behind them. That is when surveys deliver real business and strategic benefits to the clients.

Art Director: Fredrik Forsling
Copy: Fredrik Forsling and Stefan Normann
JR Art Director: William Törnqvist
Agency: Special Branding Projects
Images: © Special Branding Projects