CEO moves his office into trade fair

Ownit Broadband
CEO moves his office into trade fair

Ownit Broadband has to compete with bigger players in the Swedish broadband market by offering customers that little extra. They do it with faster customer service, more flexible subscriptions and supplying their services exclusively through future-proof fiber for instance. So when Ownit CEO Stefan Tengvall moved his entire office into a packed property trade fair at Älvsjö it seemed a perfectly natural move. Who wouldn’t rather talk to the CEO of the company rather than a hired salesman?

The result was a 50% increase in new prospects on the previous year’s marketing activities. The successful concept was also used at the property trade fair in Malmö.

Creatives: Fredrik Forsling, Mathias Eriksson and Stefan Normann
Photo: © Special Branding Projects
Agency: Special Branding Projects