Adlibris
Adlibris Läsbar – foodtruck för bokslukare

Adlibris, the online bookstore, wanted to meet their customers directly via a food truck. A Volkswagen van therefor was transformed into Adlibris Läsbar. It went on a summer tour ending at Hornstull market in Stockholm. Visitors could get tips on books from web editors at hand, sit down for a “fika” while reading their newly bought paperback. Authors visited for signings at selected stops. The tour earned local press attention and sold a lot of books.

Creatives: Fredrik Forsling and Stefan Norman
Agency: JCP Nordic
Photo: Claes Helander