A Non Smoking Generation
Dead Men
The Dead Men ad was featured in the tabloid Expressen’s TV-insert. The ad was nominated in the print category for the Golden Egg.
Art Director: Fredrik Forsling
Naming ad: Gottfried Gemzell
Agency: Special Branding Projects
The Dead Men #draping image
The image was tweeted by A Non Smoking Generation. (Draping: a viral meme with images of people sitting like Donald Draper from the iconic intro of the show).
Creative and illustration: Fredrik Forsling
Agency: Special Branding Projects
A Non Smoking Generation
Sagan om tobaksbolagen (The Tale of the Tobacco Companies)
This campaign promoted more classroom visits at schools from A Non Smoking Generation. The campaign featured the Pied Piper as its key image.
Art Director: Fredrik Forsling and Joakim Norman
Copywriter: Fredrik Forsling
The copy ad was written by David Ljungberg and Fredrik Forsling
Agency: Special Branding Projects
A Non Smoking Generation
Vilken sida väljer du? (Which side do you choose?)
To promote more funding to A Non Smoking Generation this double page ad was created. The theme was also used as a film at Stureplan in Stockholm on WHO World No Tobacco Day 2010.
Art director: Fredrik Forsling and Max Alm
Copywriter: Fredrik Forsling
Animation: Per Malmqvist
Agency: Special Branding Projects
Thanks to agency Hummingbirds for contributing the billboard slot
A Non Smoking Generation
Design to die for!
Tobacco companies design products to appeal to young people: Cigarettes with names like Vogue, packages designed to fit into handbags, fun candy flavors like strawberry, licorice and vanilla. All these, in some countries, are on display next to candy and confectionary in regular corner shops and grocery stores.
To raise awareness of this A Non Smoking Generation produced a coloring book for girls called: Design to die for! The coloring book was packed with must-have images of candy and cosmetics side by side with tobacco products. Each coloring book included a pack of felt pens and was labeled with an 18-yr age limit.
On WHO World No Tobacco Day 2012 the books were sent out to Swedish media representatives and senior decisions makers like the Minister of Trade Ewa Björling. Elin Ramfalk, general secretary of A Non Smoking Generation, had a discussion of the topic with Kenneth Johansson, Chairman of the social committee. An opinion piece, by Elin Ramfalk, was also published in Sweden’s leading tabloid Aftonbladet.
Art Director: Fredrik Forsling and Mathias Eriksson
Copywriter: Fredrik Forsling
Agency: Special Branding Projects
Photo: © MR J and Special Branding Projects