I’m a a senior creative. I started out as a trained art director and continued my training and career as a copywriter, which I works as today. Strategic brand positioning and creating concepts that add value and PR-leverage are some of my specialties. Popular culture, niche and broad, is a deep well of inspiration.
When projects break new ground but still build the
brand position they go from good to great.
Brand experience, a selection
Sway dance school, NTF, Naturvårdsverket, Hyundai, Coor Service Management,
Ragn-Sells, Sandå Måleri, Taxi Stockholm, Praktikertjänst and Adlibris.
Brands on a Scandinavian level: LG, Barilla och Danone.
Created and managed ”Deception by Marlboro” for A Non Smoking Generation.
Worked with the campaign “Stoppa våldet mot kvinnor” during two years for Amnesty.
Created Scandinavian campaigns for Doctors without Borders/MSF.
Awards, a selection:
Golden Egg in PR for ”Deception by Marlboro” - A Non Smoking Generation.
Golden Egg diploma in print for ”Dead Men” - A Non Smoking Generation.
Epica Awards Bronze in print for ”All in one pack” for Barilla Pasta Plus.
Kolla! Gold in moving images for ”Humanitär hjälp är inget vapen” - Doctors Without Borders/MSF.
Second place in Årets reklambild (the publics vote) for ”Humanitär hjälp är inget vapen” - Doctors Without Borders /MSF.
Multiple placements in månadens kampanj in Resumé.
Multiple nominations in Gyllene Hjulet.