Senior creative and strategic communicator with extensive experience in advertising, PR, content and brand strategy. Sector expertise within FMCG, manufacturing, life sciences, video games, energy, sports/entertainment and more. Numerous awards and earned media coverage but most importantly, my work always starts with business goals and ends with required commercial impact. I have also tutored students at Berghs and I am a guest lecturer in communication.
Brand experience, a selection
Sway dance school, NTF, Naturvårdsverket, Hyundai, Coor Service Management,
Ragn-Sells, Sandå Måleri, Taxi Stockholm, Praktikertjänst and Adlibris.
Brands on a Scandinavian level: LG, Barilla och Danone.
Created and managed ”Deception by Marlboro” for A Non Smoking Generation.
Worked with the campaign “Stoppa våldet mot kvinnor” during two years for Amnesty.
Created Scandinavian campaigns for Doctors without Borders/MSF.
Awards, a selection:
Golden Egg in PR for ”Deception by Marlboro” - A Non Smoking Generation.
Golden Egg diploma in print for ”Dead Men” - A Non Smoking Generation.
Epica Awards Bronze in print for ”All in one pack” for Barilla Pasta Plus.
Kolla! Gold in moving images for ”Humanitär hjälp är inget vapen” - Doctors Without Borders/MSF.
Second place in Årets reklambild (the publics vote) for ”Humanitär hjälp är inget vapen” - Doctors Without Borders /MSF.
Multiple top-placings in månadens kampanj in Resumé.
Multiple nominations in Gyllene Hjulet.
When projects build the brand position yet break
new ground, they go from good to great.