Fredrik Forsling portfolio
Senior Creative
The message for the MSF campaign about CMR (civil military relations) became “Humanitarian aid is no weapon”. The key image showed medical instruments forming a weapon and was used for ads and a public petition. The image placed second in Årets rekl

Humanitarian aid is no weapon

The message for the MSF campaign about CMR (civil military relations) became “Humanitarian aid is no weapon”. The key image showed medical instruments forming a weapon and was used for ads and a public petition. The image placed second in Årets rekl

The message for the MSF campaign about CMR (civil military relations) became “Humanitarian aid is no weapon”. The key image showed medical instruments forming a weapon and was used for ads and a public petition. The image placed second in Årets reklambild (the publics vote).

Creatives: Fredrik Forsling and Gottfried Gemzell
Visualization: Tobias Dahlén and Stefan Hörberg
Image and film: © Special Branding Projects and Rithuset

The film “Humanitarian Aid is no Weapon” was awarded Gold by the international jury in the prestigious Swedish graphic design and illustration awards Kolla! The CMR campaign also included the Facebook game “War in Scandinavia”, see separate case.