Sandå
Inga hantverkarfasoner (No more cowboys)
It’s a popular opinion that many builders and decorators carry out shoddy work and don’t behave professionally. This was something that Sandå Måleri wanted to change, by making their customers a number of promises. To dramatize this, radio spots comparing Sandå’s craftmanship to other “serious” occupations was produced featuring Lennart Jähkel.
Copywriter: Fredrik Forsling Hanna Toss
Production: Delorean
Agency: Tank/Y&R